Why brands must fuse online and offline experiences

Doling out $600 billion annually and poised to inherit $30 trillion from their Baby Boomer parents, Millennials are quickly gaining massive purchase power and influence, according the newly released Millennial Shopping Report from coupon code destination CouponFollow, which takes a closer look at the purchasing decisions of Americans between the ages of 20-35, and the implications for

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Evolving retail landscape leads to greater expectations

Shopper-friendly technology and the continued appeal of coupons are motivating today’s on-the-go consumers to obtain value no matter where or how they shop. According to the study, Empowered Shoppers, Evolving Expectations, 92 percent of consumers use coupons and nearly half (45 percent) use coupons always or very often.

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5 PR tips for the start of the year

The new year is a great time for changing and creating new ideas for your company. If you have something cooking, now is the time to announce it. This gives people who have been off the grid a chance to catch up on their own work so they can eventually focus on what you have to say.

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4 ways to get your business squarely on the market map

Offering simple rewards, coupons, and special offers will galvanize them to continue shopping with you, and to share your business with friends. Loyal customers may be the best chance you have to share your company through word-of-mouth advertising , and so offering them a coupon to give to a friend is a smart, effective tool to bring a larger

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What’s next in SMS messaging—and why brands should …

With its decline in user base, RCS’s ability to offer app-like features without the need to download or create an account is just another nail in the app coffin. More than anything, RCS is the next frontier of mobile engagement, as it builds off SMS’s technology to deliver users an …

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Why do stores rule for back-to-school

As back-to-school shopping gears up, nearly 9 in 10 (89 percent) of consumers plan to take to shopping centers and malls looking for the latest deals, offerings and experiences related to their school supply purchases, according to new research from the International Council of Shopping Centers (ICSC).. The Council recently conducted its annual Back-To-School Spending survey, revealing that

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How to use email to engage millennials this holiday …

Give them what they want—promotions, coupons, and the occasional free shipping—but be upfront about frequency and always monitor engagement and make adjustments if your recipients aren’t happy. Now you’ve got the knowledge, so use it as …

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Brick and mortar’s retail resurgence: It’s now do or die

Industry changes such as the expansion of savings-friendly stores, like outlets and off-price retailers, underscore just how much consumers value savings. In fact, Valassis research has shown that 90 percent of consumers use coupons obtained from a variety of online and offline sources. With these things in mind, cater to shoppers’ desire for

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Marketing tactics—including birthday emails in your

A simple, yet effective and often overlooked component of a good email marketing campaign is the birthday email, and we’re not talking about your brand’s birthday, either! Sending an email out to your subscribers when it’s their birthday is a powerful way to build up brand loyalty and retain customers. To do this, of course, you will need to be collecting subscribers’ dates of birth

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Cutting-edge brands: 5 companies pushing mobile tech into

GlancePay is eyeing the gap between these two offerings. A sort of Alipay for North America, but with more of Square’s focus on merchants. From another perspective, think Groupon in this space: buying deals, getting digital coupons, but based on smart tech that knows its customers.

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