The beauty of coupons is that they bring value to your brand while protecting your margins. For example, if you run a sale on shoes in your store at 20% off, then every pair of shoes you sell will be 20% off reducing all of your margins by 20%. However, if the only way to get the 20% off was with a coupon, then only those shoes would be discounted.

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How to Make Effective Coupons

Designing coupons can be a fun way for you to show off your creative side. But there are some important features that all coupons should contain, whether they are for products or services. The right coupon campaign can bring in repeat business, attract new customers,

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How to Start a Coupon or Daily Deal Site

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Creating Coupon Promotions: Tips for Retailers

Reasons to Use Coupons . As coupons continue to be an inexpensive form of marketing, nearly half of all retailers reported offering consumers some form of bonus coupon program. This means your competitors are probably utilizing coupons in their marketing plan and maybe should you too. Other reasons to use coupons include:

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Recording Cash Sales With a Discount

The store is having a sale and everything is 10% off. A customer has taken advantage of the sale and purchased 3 pairs of socks for $12.00; 2 men's shirts for $55.00; The sub-total, not including the discount, is $67.00. The sales tax in your state is 6%, making the sales tax due $4.02. The discount afforded to the customer is $6.70, making the

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How to Charge GST/HST on Discounts

For a discount offered at the time of sale, you charge GST/HST on the net amount (the sale price minus the discount).So for instance, if a customer bought ten dancing hula lamps that normally cost $100 each and you were offering a 10 percent discount on that item, you would charge the customer GST/HST on the net amount of $900 ($1000 minus the $100 discount).

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Websites With Free Shipping and No Minimum Purchase

Sites That Offer Free Shipping With No Minimum Purchase Requirements . 121 Time: Free international shipping on all merchandise plus a two-year warranty Free 3-10 day shipping to the U.S., and free 11-22 day shipping to Canada American Blinds: Free ground shipping, excluding Alaska & Hawaii, with a $5.95 handling charge Anjolee Jewelry: Free insured FedEx 2-day …

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How to Make Money at Home With a Membership Site

Steady income: If you have a monthly membership site and you’re able to retain a good percentage of your members, you can count on regular (recurring) income, as opposed to starting from $0 every month. For example, if you have 100 members paying $30 a month, you can, for the most part, count on $3,000 per month income, as long as you retain your membership numbers.

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How Groupon Works and How It Impacts Small Businesses

At 50% off your normal rate, you’d be offering your lessons for $50 each to Groupon buyers. But you would not make $50; you would only make $25 per lesson sold because Groupon takes half of it right off the top. If you offer riding lessons at 90% off

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How to Ask for Referrals and Get More Clients

While referrals have long been one of the top ways to grow your business, entrepreneurs are relying more and more on their network for resources over more traditional marketing tactics.As a result, developing a referral system in your marketing plan is key to success.

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Buy One Get One Marketing Events

And buy one get one, or BOGO for short, is compelling. Like many offers, it is the perception that is most important, not the reality. In fact, the reality is if you do a BOGO 50% off, it is the same as 25% off your entire purchase for the customer, but it feels like so much more.

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The 7 Best Bulk Text Message Services of 2021

For instance, a business can send a message to its customers that says, “Text DEALS to 76543 to get monthly coupons.” The word DEALS is the keyword and the number 76543 is the shortcode. When the customer texts DEALS to 76543, they will automatically be added to a list and get coupons texted to them every month.

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Effective Newspaper Advertisements for Retail

Coupon Ad . These are great for sales promotions to bring new customers to the store. By offering a certain dollar or percentage amount off your merchandise, the coupon offer is also one of the easiest ads to track the effectiveness because the customer has to present the coupon to get the deal. You can count the number of coupons received as a true metric of your advertising.

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How to Deduct Employee Gifts, Awards, and Bonuses

For example, if you give an employee a $1,000 bonus, by the time you take out taxes, the bonus check might be only $750. You can calculate a higher amount for the bonus so that the check shows the full $1,000.

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The Tax Effects of Paying Bonuses to Employees

Employees who are executives, administrators, professionals, and outside sales employees (sometimes called "white-collar employees") are exempt from federal minimum wage and overtime pay requirements, as long as their income is above a specific level. As of January 1, 2020, you can use non-discretionary bonuses to satisfy up to 10% of the standard salary level for employees, to …

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Don't Register for a New eBay Account If Suspended

Steps After eBay Account Suspended eBay has sophisticated tools for connecting accounts to one another. Once eBay has marked you as an eBay user who has tried to open multiple accounts, your name and personal information will be on file and you can be blacklisted.This is the last thing you want to happen, especially if you depend on eBay for income rather than just hobby selling.

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9 Ways Online Retailers Get You to Spend More Money

Discounts Based on Amount of Purchase: Everyone loves getting coupons and discounts from their favorite stores. But they often come with a catch—the discount is only offered if you spend above a specific dollar amount. And in many cases, the more you spend, the greater the percentage off

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Buying Fake Stuff on eBay and What to Do About It

Counterfeit goods are not allowed on eBay.Nonetheless, the site is saturated with imitation merchandise. Millions of items are listed each day, and while eBay takes active measures to protect buyers, fake stuff still manages to make it through.

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Paying and Deducting Commissions to Employees

Paying commissions to employees is sometimes difficult because there are different kinds of commissions and different ways they can be paid. Here is what you need to know about paying commissions, deducting them as a business expense, and recording them for employment tax purposes.

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How to Deduct Charitable Donations

If your business is a sole proprietorship, partnership, or LLC, your business income is passed through to your personal tax return. The new standard deduction has increased and is now $12,000 for singles, up from $6,350 for 2017, and $24,000 for …

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Contract Labor: A Tax-Deductible Expense

A more workable definition of independent contractor status comes from common law principles which focus on the method of compensation. If an individual is on your payroll and receives a steady paycheck, clearly that the person is an employee rather than an independent contractor. Independent contractors usually operate under a specific contract and invoice for work completed.

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IRS Rules for Supplemental Wages Withholding

Common Examples of Supplemental Wages Vacation Pay . Vacation pay is subject to withholding as if it were a regular wage payment. If it is paid in addition to regular wages and separately for the vacation period, treat it as a separate supplemental wage payment and follow the rules above.

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10 Offline Marketing Ideas for Your Home Business

Like a business card, there is potential that your mailing will be thrown away, so you want to indicate your offer or benefit on the envelope. For example, if you have a free offer or a coupon, make sure you print something like “Open for 20% Off,” so they’ll open the mailing.

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How to Recruit Employees for Small Business

How to Recruit Employees for Small Business 1. Find out what the going rate is for the position and match it. One common mistake small businesses make when creating a position is to base the salary on their budget rather than the market realities. Doing so only makes it more difficult to recruit employees at all, let alone attract top quality ones.

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Fixed and Variable Costs When Operating a Business

If your business has a mortgage loan, it amortizes it over time until the loan is paid off and the principal and interest are down to zero dollars. At that time, it is fully expensed. Costs, Sales Volume, and Profit . A change in any of your costs affects your net profit.

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Deducting Advertising Expenses

Advertising in various media like newspapers, TV, internet, cable, and magazines; Marketing activities, such as direct marketing.; Promotional and public relations expenses, like sponsorship of sports teams and promotional items like mugs, caps, t-shirts, and pens.; Online activities such as email newsletters, pay-per-click advertising, and SEO services

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How to Make Money on Facebook

Make sure to include clear pictures of what you’re selling.; Provide details like model number, condition (be honest), etc. Make sure you are selling it for the right price. Check what the same or similar items are selling for from other Marketplace sellers or on other sites like eBay or Craigslist.; Keep in mind there is some negotiation with potential buyers and many will try to low-ball you.

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How to Start an Online Business

The best way to get people to subscribe to your list is to offer some type of valuable free offer. This can be a free report, white paper, or a discount/coupon code. These types of offers work better than a plain 'subscribe to our newsletter' offer.

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First Time Guide on How to Buy on eBay

If you conduct business with a seller outside of eBay, you have none of the purchase protections eBay offers, and it can be much harder to protect against a deal going awry or getting ripped off. Once you've received your item and are satisfied with …

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Use This Formula to Calculate a Breakeven Point

Calculating the breakeven point is a key financial analysis tool used by business owners. Once you know the fixed and variable costs for the product your business produces or a good approximation of them, you can use that information to calculate your company's breakeven point. Small business owners can use the calculation to determine how many product units they need to sell at a …

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Promotion: What Is It

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How to Create a Facebook Business Account

Facebook accounts are free, but remember, you can only have one account. If you already have a personal Facebook page account, you will have to create your business page off that account. If you create more than one account and Facebook catches you, they will disable or delete one or both accounts. Create Your Basic Business Page on Facebook

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Generation Z Retail Shopping Behaviors

For example, 53% of Gen Zers desire free wifi in the stores they shop, up from 41% of Millennials. They want to be able to access coupons and incentives proactively. So the store would serve a coupon or discount to the shopper's mobile device based on location in the store.

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ADA Construction Guidelines for Accessible Bathrooms

The Americans with Disabilities Act (ADA) of 1990 includes specific guidelines for the construction of accessible, or ADA-compliant, bathrooms. These design requirements must be met for most public and commercial bathrooms. They can also serve as a general guide for safe, user-friendly, accessible design when ADA compliance is not required.

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Medical Payments: A Hedge Against Lawsuits

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25 Ways to Cut Costs in Your Home Business

25 Cost-Cutting Strategies . Sometimes, the more you spend on your business, the less profit it earns. It’s not possible to run a business without any expenses, but you can find ways to lower costs.Here are 25 ways to cut down on expenses in your home business:

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5 Marks of a Great Marketing Event

5. TRAIN, TRAIN, TRAIN . If the employee is not trained and ready to deliver on the advertised promise, then it is a waste of time. If what we said about choices in #2 above is true, then you must provide an experience that will knock their socks off when the customer comes in.

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Couple Uses eBay to Help Pay $77,000 Student Loan Debt

Selling on eBay can be a fun hobby, but for one couple it meant paying off a whopping $77,000 in student loans in just three years. Kate and her husband Josh have conquered a mountain of debt by using Dave Ramsey’s principles, eBay, and discipline.

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Planning a Successful Promotional Campaign

Determine Campaign Effectiveness  After marketing communications are assigned, the promotional plan must be formally defined in a written document In this document, you should include situation analysis, copy platform, timetables for effective integration of promotional elements with elements in your marketing mix.You will also need to determine how you will measure the …

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5 Marketing Careers You Should Explore

This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, gifts with purchase, rebates, and sweepstakes. In order to promote these programs, the promotion team will often use direct mail, telemarketing, in-store displays, advertisements, product endorsements, or special kick

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The 7 Best Marketing Automation Software of 2021

HubSpot was created in 2005 to provide small businesses with inbound marketing, sales, and customer service tools.Today the company serves over 86,000 customers in more than 120 countries. We chose it as the best overall because it offers a comprehensive suite of marketing automation in an easy-to-use platform with paid add-ons and free starter services.

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The Tax Implications of Employee Awards

Deducting Employee Achievement Awards . Businesses can deduct up to $400 for all awards of tangible personal property given to any one employee annually.

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A Review of the Papa John's Pizza Franchise

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How Do You Use Twitter For Business

If you have lots of sales, you can use Twitter to promote “daily deals” exclusive to your Twitter followers. Or you can establish creative Twitter promotions like "The next 30 Twitter followers will receive a free t-shirt or a 50% off coupon." The sky is the limit with promotions, and Twitter allows you to expand your audience reach even

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How to Design Effective In-Store Visual Marketing

Point of Sale Displays, which are part of the larger arena of Visual Marketing, are peppered throughout the supermarket such as end displays, free-standing corrugated shippers and the like.POS also includes all of the signs, called shelf-talkers, that grab your attention for items on sale, like Buy One - Get One of 10 for $10.

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The Top Sales Event Names in Retail

Commonly used during the end of the season, this very popular sale is loved by all, especially retailers whose goal is to sell more products. It creates a perceived discount among customers at a minimal cost to the retailer. Note that "Buy One Get One Half Off" is less popular and is typically used at the beginning of a season.

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Opening a McDonald's: Franchise Costs and Requirements

Financial Requirements and Start-Up Costs to Open a McDonald's . An initial down payment is required when you purchase a new restaurant (40 percent of the total cost) or an existing restaurant (25 percent of the total cost).

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The Best Blogging Platforms for 2021

A blogging platform is an online home for your writing, creative works, and other business ventures. While running and maintaining a blog can be time-consuming, it may be worth it if you want to make money on the internet, showcase a freelance or creative portfolio, or …

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