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New Research from Columbia Business School Sheds Light on

Price promotions, like 20 percent off a designer handbag, strongly motivate people to purchase luxury items Quantity-based promotions, such as buy-one, get-one, are less effective in swaying people to purchase luxury items, as such promotions induce guilt Conversely, in certain situations -- like when purchasing a gift – price promotions for luxury items can backfire, as they …

Actived: 9 days ago

URL: https://www8.gsb.columbia.edu/newsroom/newsn/5727/new-research-from-columbia-business-school-sheds-light-on-factors-affecting-luxury-versus-practical-purchases

New Research from Columbia Business School Sheds Light on

Price promotions, like 20 percent off a designer handbag, strongly motivate people to purchase luxury items Quantity-based promotions, such as buy-one, get-one, are less effective in swaying people to purchase luxury items, as such promotions induce guilt Conversely, in certain situations -- like when purchasing a gift – price promotions for luxury items can backfire, as they …

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Building the Emerging Ad Platforms of Google

In his role as director of emerging platforms, Mike Steib (BRITE 11 speaker) is working on a range of products and services offered by Google, from TV to mobile to e-commerce platforms. Talking at a mobile technology panel session at paidContent Mobile, he reflected on how consumers will use mobile devices."Apps are a bridge technology. The idea that in the early days of the internet that I

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The Great Debate on the Ethics of Pricing in the Drug

Beyond pricing, product misrepresentations and promotion of unapproved, off label use, even cases of bribery, also exist. In 2014 GlaxoSmithKline, for example, was found guilty of bribing doctors and investigators and was fined nearly $500 million by a Chinese court.

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Location Based Services: Keys to Success

• Market taking off dramatically Location Based Services: Keys to Success Qualcomm Confidential and Proprietary 3. Global LBS Market Trends $2,000 street maps/mobile mapping Global LBS Revenue Forecast •Mobile Coupons

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Capital market frictions and bond coupon choice

coupons that equal to the yield, 34 percent of the bonds are issued at a coupon that is lower than and processing costs are higher for bonds issued off-par. Accordingly, we test whether bonds that are likely to face lower placement and processing costs are more likely to be issued off-par.

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Private Equity Program publishes LBO Technical Note

Through Columbia Caseworks, The Private Equity Program has published a “Technical Note on LBO Valuation and Modeling.” The Technical Note is intended for use by practitioners and academics, including MBA students, who are learning to model leveraged buy-outs.

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The Transition to Digital Television in the United States

coupons when presented Meredith Baker, NTIA administrator. UdfAlSihUnready for Analog Switch-Off 21-Dec-08 18-Jan-09 1-Feb-09 15-Feb-09 1-Mar-08 15-Mar-09 29-Mar-09 12-Apr-09 26-Apr-09 10 M 09 024 68 10-May-09 25-May-09 7-Jun-09 Source: The Nielson Company. Final QuestionsFinal Questions

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NEW RESEARCH: Insights on the Future of Data Sharing

NEW RESEARCH: Insights on the Future of Data Sharing. The high pitched fervor over ‘big data’ has died down a bit, but only because companies are more focused on putting their noses to the grind stone to determine how to more effectively collect and analyze data, of all sizes, to improve their business performance.

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